Ultex Market Research

Commercial/industrial corporate research.

INTRODUCTION

It is a research made in production companies, trading companies, distribution companies, i.e. in corporate sphere. It usually concerns intercompany relations, information channels, distribution channels, market potential, clients, their satisfaction and loyalty. This kind of research can be based on face-to-face interviews, self-completing questionnaires or on telephone interviews. Also combinations of these forms are possible. In many cases, a combination of quantitative and of qualitative surveys might be interesting. Qualitative research (in-depth interviews or focus group discussions) may serve to obtain information necessary to define particular questions for a quantitative research. In-depth interviews with experts in the given branch of industry will also provide information about the expected development of that branch. Regardless of that, qualitative research may also serve to complete information about perceiving, behaviour tendencies and about motivations of respondents.

For instance, the following facts are very often studied:

actual state of competitive environment in Russia;
satisfaction of "users" with actual market offer;
decision-making process for selection of supplier;
position of your company as supplier of your services or products towards your competitors,
advantages and drawbacks, future threats and development opportunities;
evaluation of experience with your products, services;
expected extent of "consumption" in Russia in the following years;
definition (segmentation) of the market;
field work of dealers.

FINAL REPORT

The final report is submitted either printed (1 original + 1 hard copy) or in electronic form (on floppy disk or by e-mail). In case of a more extensive ad-hoc research, we recommend to carry out secondary data analysis. The results of the analysis then form part of the final report. The findings of the research may be submitted in the form of a presentation in client’s offices. The final report may be written in English, German or French, if required.

PRICE

The amount charged to the client depends on complexness of the research, on number and type of questions, on number of respondents, on the area, where the research is conducted, etc. The price also depends on the extent of data analysis.

POSSIBILITIES

The possibilities of ad-hoc research are very extensive. Also combinations with qualitative research or with retail audit can be interesting, or with methods of testing the activities of our own dealers, of network of dealers, etc.