[ Qualitative research ][ B2B ][ UltBus© ][ MotoBus© ]

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Regular consumer omnibus (population of the RF; 15+ years).

INTRODUCTION

We are presenting one of the most popular forms of quantitative research, the consumer omnibus survey - UltBus.

WHAT IS OMNIBUS SURVEY - ULTBUS?

Omnibus survey is a regular client service with a fixed time schedule: 12x a year, ± 1.500 interviews in respondents’ homes (random selected, not repeating sample) in 84 sampling points located all over the country with respect to population density and to population distribution in town and rural areas.

UltBus is economically advantageous for you (you will only pay a proportional part of the research costs), operative and relatively simple form of quantitative research. The results (answers to the client’s questions) are weighed by a special software by statistical and demographical criteria. You will be provided the processed data in 2 weeks after the end of the fieldwork in the form of printed final report or in electronic form on a floppy disk.

METHODOLOGY

• number of respondents 1500;
• sample nationwidely representative sample of the population of RF above 15 years;
• selection random route;
• 6 waves yearly.