MotoBus is an excellent tool for measuring any activities associated with the motoristical market; e.g., advertising campaigns, sales promoting schemes or brand image and motorists attitudes.
2 waves yearly;
Sample size is ± 2.000 motorists/main drivers;
Motorist is defined as a person, who owns and cares for his/her own car or who is the main user of a car owned by someone else (incl. drivers of company cars). He/she cares for the maintenance of the car, for buying petrol, etc.
QUESTIONS
MotoBus enables to obtain directly from the motorists answers to any questions concerning market research and public opinion research. Respondents are so called main drivers (i.e. motorists, who are in charge of a motor car, regardless if it is a private or company car, who maintain the car, buy spare parts, petrol, oils, etc.).;
Your particular questions may be formulated by you or our specialists might help you to formulate them;
It is possible run your questions simultaneously in more countries or to repeat the same questions in several MotoBus waves.
The wording of your questions depends of course only on you!
RESEARCH METHOD
Face-to-face interviews in respondents’ homes;
Random selection of respondents (random route);
Motorists’ households are identified by means of the first question, and the interview is conducted with the main driver;
84 sampling points on the territory of each country;
The distribution of sampling points corresponds to the population distribution from the point of view of population density in the country involved and to the number of cars in particular areas. That means that the data is weighed on the “cars population” (in Russia according to statistics of the GIBDD).
RESULTS
Results are available in 3 weeks after the end of the fieldwork, i.e. 7-8 weeks after the MotoBus deadline;
Data is weighed on the total population of the country in question;
The weighed data is analysed by 25 standard classification criteria:
household structure, social status of household (A B C1 C2 D E), household income, number of cars;
area, conurbation size;
brand/car model, car lifetime, bought new/second hand, ownership, power of engine, annual mileage (in km), insurance, type of fuel, where was the car purchased, maintenance, where is the car serviced, oil change.
Other structure may be agreed upon!
PROCESSING
Almost any kind of analysis may be agreed;
Results are provided in the form of statistical tables. Graphical processing of results depends on agreement;
We deliver results in the form of printed final report (1 original + 1 copy) or in electronic form (on floppy disk /by e-mail);
If required, reports may be also supplied in English, German or French.
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